A program is what you offer creators: a brief, what to submit, and how you pay. Creators join it, submit videos, and you review them.
Create a program
Go to Programs → Launch Program and set:
- Product: what creators promote. Approved creators can request samples of it.
- Access: open to applications, or invite only.
- Submissions: how many videos each creator makes, and whether they upload them or post them.
- Brief: a welcome message and any files.
- Ads: run approved videos as your brand, or as the creator.
- Pay: per approved video, a share of ad spend, or per organic post.
You need a payment method on file before you launch. Add one in Finance.
Add creators
Add creators you already work with from Creators, or from Add creators on the program. They join approved and get notified.
To bring in someone new, use Creators → Invite Creator and pick the program. They join it when they accept.
In an open program, creators can also apply. Approve or reject applications from the program's Creators tab, one at a time or in bulk.
Review videos
Each submitted video waits for your review:
- Approve: it's ready to run as an ad.
- Request revision: the creator resubmits with your note.
- Reject: it's declined.