Run approved creator videos as ads on your own ad accounts, and see what each creator's work drives. Connect your ad accounts in Settings → Integrations first.
Launch a campaign
In Paid Ads, pick approved videos and the platforms to run on: Google, Meta, TikTok or Snapchat. Lucra builds a conversion campaign on each, optimized for the event you choose, like a purchase or a sign-up.
Ads run as your brand, or as the creator when the program says so. On Meta, creator-run ads are Partnership Ads the creator approves. On TikTok, the creator approves their account for your ads once, ads-only, and Lucra publishes each video under their account without touching their profile.
Results
Spend, clicks and conversions sync from each platform into Analytics, broken down by creator and video. To credit sales on your own site too, install the pixel.
Billing
You pay the ad platform for media directly, through your ad account. Lucra bills its fee and the creators' share of spend. See Pricing & billing.