A partner runs creator programs and ads for client brands, with its own roster of creators. Agencies and developers both use a partner account: pick Agency or Developer when you sign up. A brand account can turn on partner tools in Settings → Partner profile.
Work with a brand
Either side can send an invite. Once the other accepts, the partner works inside the brand's account. The brand manages the relationship in Settings → Partner access, and either side can end it at any time.
In a client's account, a partner can review videos, add creators from its roster, and run programs and campaigns. A partner's campaign goes live without waiting on the brand.
Your roster
Your roster is the creators you represent. Add them from your partner workspace, then choose which client brands each one works with.
Earnings
A partner earns two ways. Set both in Settings → Partner profile → Clients, creators and rates, as a default and per brand or creator.
| Rate | What you earn |
|---|---|
| Creator take rate | A share of the earnings of creators you bring: 5% by default, up to 20% |
| Brand fee | A share of a client brand's ad spend or attributed sales: 2% of ad spend by default |
Build on Lucra
Developers can do all of this through the API, and put Lucra's screens in their own product. See Partners in the API and Embeds.